There are several different ideas and ways you can use SMS. SMS, or text messaging, is basically permission based marketing. For example, just like email marketing where the subscriber has to opt in and gives you permission to email them, text messaging is the same thing.
They have to be able to opt in to the communications and they must be able to opt out. And this is critical; you want to think in terms of email marketing rules here. Just like the customer clicks the link at the bottom of the email that says unsubscribe; they need a simple method to opt out of your text messaging campaigns as well.
Also, here is an interesting statistic and why if you can get a good opt in text messaging list and really think through your strategy, you could have some extraordinary results. Believe it or not, 97% of all text messages are estimated to be opened.
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